Role Overview

The Advertising Operations Associate is responsible for tracking, reporting, and generating insights for all advertising campaigns on Mumzworld.com. This role ensures campaigns are documented, measured, and reported in a way that supports the sales process and provides vendors with structured post-campaign reporting.

Key Responsibilities

Campaign Data & Tracking

• Document campaign deliverables, timelines, and formats in tracking systems.

• Maintain and monitor the ad inventory calendar (booked vs. executed).

• Collect campaign execution evidence (screenshots, placements, links).

Performance Reporting

• Track performance metrics including impressions, clicks, engagement, and

• sales uplift (where applicable).

• Prepare structured end-of-campaign reports for vendors with KPIs, visuals,

• and delivery summaries.

• Deliver weekly/monthly internal reports comparing booked vs. executed

• campaigns.

• Provide insights and recommendations for campaign optimizations.

Sales Support

• Equip the sales team with campaign insights and reports to demonstrate ROI

• to vendors.

• Support sales pitches and renewals with data-driven learnings.

Process Optimization

• Standardize campaign reporting templates and tracking dashboards.

• Maintain organized reporting archives for reference and benchmarking.

• Support competitive analysis to feed into sales strategies.

• Timely Reporting – % post-campaign reports sent within 5 working days.

• Revenue Tracking Accuracy – % campaigns with complete performance documentation.

• Insights Delivered – Avg. number of recommendations per campaign.

• Inventory Accuracy – % accuracy of booked vs. executed ad placements.

What you need to succeed

• Timely Reporting – % post-campaign reports sent within 5 working days.

• Revenue Tracking Accuracy – % campaigns with complete performance

• documentation.

• Insights Delivered – Avg. number of recommendations per campaign.

• Inventory Accuracy – % accuracy of booked vs. executed ad placements.

Experience

• 3-5 years of experience in advertising operations, digital marketing, media planning, campaign management, or performance reporting, ideally within e-commerce, retail, marketplaces, or digital agencies.

• Hands-on experience with campaign tracking, reporting, analytics, or ad operations processes.

• Familiarity with advertising metrics such as impressions, CTR, conversions, engagement, and sales uplift.

• Experience working with ad dashboards, report generation tools, Excel/Google Sheets, or analytics platforms.

• Previous experience documenting campaign executions is an advantage.

• Experience coordinating with cross-functional teams such as Sales, Marketing, or Content is beneficial.

Qualifications

• Bachelor’s degree in Marketing, Business, Media, Communications, or a related field.

• Strong proficiency in Excel/Google Sheets, especially pivot tables, charts, and formula-based analysis.

• Comfortable interpreting data and converting it into clear, actionable insights.

• Excellent organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.

• Strong attention to detail, especially in tracking deliverables and ensuring reporting accuracy.