Mumzworld is the leading digital commerce platform for mothers and families in the GCC region.
Trusted by millions, we are the region’s go-to destination for baby, mother, and child essentials — and we’re just getting started. Our next chapter is bold: building the region’s most ambitious Super App for families — integrating e-commerce, pharmacy, healthcare, education, and more.

With 300+ team members across the UAE, Saudi Arabia, Egypt, and remote locations in Europe, Asia, and Africa, we’re growing fast. We’re looking for professionals who combine business rigor with a builder’s mindset — entrepreneurial thinkers, data-driven decision-makers, and strong collaborators who prioritize people, culture, and long-term impact.

Join us as we shape the future of family living in the region.

We are now looking for a Senior English Copywriter who combines agency-level creativity with e-commerce performance thinking.

Role Overview

This is not a junior execution role.

We are looking for a senior thinker who can:

• Translate brand strategy into powerful messaging systems
• Write emotionally intelligent copy that still converts
• Move fast in a performance-driven environment
• Maintain brand consistency across multiple touchpoints

You will work closely with Brand, CRM, Product, Paid Media, and Commercial teams to shape the English voice of Mumzworld.

Key Responsibilities

Brand & Strategy

• Own and evolve the English tone of voice

• Develop messaging frameworks aligned with brand pillars

• Ensure brand consistency across all channels

Campaign & Creative

• Lead campaign copy development from concept to execution

• Write high-impact headlines and narratives

• Contribute strategically during campaign ideation

Performance & Quick Commerce

• Write high-converting copy for paid ads, landing pages, and app banners

• Craft push notifications for time-sensitive quick commerce environments

• Understand urgency without sounding pushy

• Optimize messaging to improve CTR and reduce bounce rates

UX & Product Copy

• Develop clear, helpful microcopy

• Simplify complex information into reassuring messaging

• Support life-stage based communication journeys

Leadership

• Provide feedback to junior copywriters

• Raise the overall writing standard of the team

• Confidently present and defend copy decisions
  

Mandatory Requirements

• 5+ years of professional copywriting experience

• Strong agency background with campaigns in portfolio

• Proven experience in e-commerce environments

• Exceptional English proficiency level, native or near-native fluency

• Strong portfolio showcasing both brand and performance work

• Experience working remotely in structured environments
  

We Are Looking For Someone Who

• Thinks strategically, not just tactically

• Understands conversion psychology

• Can shift between emotional storytelling and high-urgency messaging

• Knows how to write fast without compromising quality

• Understands that we are helping a mum choose, not simply pushing a sale