Role Overview

The EIR (Entrepreneur in Residence) – Shared Services will own the marketing and growth agenda for Mumzworld Services, with a clear mandate to accelerate customer acquisition, conversion, repeat usage, and revenue growth across the UAE and KSA, while the role is built out of Egypt.

This high-visibility role combines growth marketing, commercial performance, customer lifecycle management, business analysis, and cross-functional execution. The successful candidate will turn customer insights and performance data into clear growth initiatives and ensure strong execution across Brand, CRM, Performance Marketing, Social, Influencers, Onsite, Product, and CX.

Beyond campaign execution, this role is a fast-track leadership opportunity to build the growth engine for Mumzworld Services, launch new service categories, improve the customer journey, and create scalable, data-driven ways of working.

What You'll Be Doing

Marketing & Growth

• Own the Services marketing and growth plan across the UAE and KSA, translating business targets into clear monthly and quarterly initiatives.

• Coordinate execution across Brand, CRM, Performance Marketing, Social, Influencers, and Onsite channels to ensure one integrated growth plan.

• Identify the right customer segments, occasions, messages, and channels for each service category.

• Continuously test new campaigns, offers, channels, and growth initiatives to accelerate customer acquisition and demand.

Commercial Performance

• Own Services GMV and revenue growth against agreed targets and translate performance gaps into clear corrective actions.

• Track the full funnel from traffic and leads/bookings through conversion, completed orders, repeat usage, and revenue.

• Analyze performance by service, market, customer segment, channel, and campaign to identify the biggest growth opportunities.

• Evaluate campaign effectiveness and marketing ROI, ensuring resources are focused on initiatives with measurable commercial impact.

CRM, Retention & Customer Lifecycle

• Build lifecycle journeys for Services customers to improve activation, repeat usage, retention, and reactivation.

• Work with CRM teams on targeted push, email, WhatsApp, and other customer communication based on behavior and segmentation.

• Develop cross-sell opportunities between Mumzworld products and services, as well as across different service categories.

• Use customer data and behavior to increase purchase frequency and long-term customer value.

New Service Launch & Go-to-Market

• Develop go-to-market plans for new service categories, including target audience, positioning, launch channels, and promotional approach.

• Coordinate Marketing, Product, CX, Operations, and service partners to ensure launch readiness and strong execution.

• Track post-launch performance closely and optimize acquisition, conversion, and customer communication based on early results.

Customer Journey & Conversion

• Own continuous improvement of the Services discovery and booking journey, identifying friction points that impact conversion.

• Analyze funnel drop-offs, customer feedback, ratings, and behavior to identify opportunities to improve the experience and drive growth.

• Partner with Product and Tech teams on improvements and experiments that can increase traffic, conversion, and repeat usage.

Data, Experimentation & Reporting

• Build and maintain a clear Services growth dashboard covering acquisition, conversion, retention, repeat rate, GMV/revenue, and marketing ROI.

• Run structured growth experiments and A/B tests, clearly defining hypotheses, success measures, results, and next actions.

• Prepare clear data inputs for Weekly and Monthly Business Reviews (WBR/MBR), with insights, actions, and recommendations rather than reporting data alone.

Business & Vendor Coordination

• Work with service partners to ensure operational capacity and availability can support planned growth and marketing activity.

• Coordinate commercial offers and promotions with partners where required.

• Identify and escalate vendor or operational issues that materially impact conversion, customer experience, or growth, partnering with the relevant operational owners rather than owning day-to-day vendor management.

What You'll Need

Experience & Background

• The Foundation: 2–6 years of experience in growth marketing, performance marketing, e-commerce growth, CRM, commercial growth, or a digital consumer business.

• The Background: Prior experience in fast-paced e-commerce, marketplaces, digital services, consumer technology, or similar businesses is highly preferred.

• The Track Record: Proven ability to translate commercial targets into growth plans, coordinate cross-functional marketing execution, and use data to improve acquisition, conversion, and retention.

Qualification

• Education: Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or a related field.

• Analytical & Technical Capability: Strong data literacy with advanced Excel skills and the ability to work with dashboards and visualization tools such as Power BI or Tableau. Experience with CRM, analytics, marketing automation, or experimentation tools is a strong plus.

Mindset & Skills

• Growth & Commercial Mindset: A commercially driven operator who is obsessed with understanding what moves customer acquisition, conversion, repeat usage, and revenue.

• Analytical & Experimental: Comfortable using data to identify opportunities, form hypotheses, run tests, and make fast decisions based on results.

• Cross-Functional Execution: Able to bring together Marketing, CRM, Brand, Product, Tech, CX, and Operations around a clear growth agenda and drive execution with strong ownership.

• Bias for Action: A proactive self-starter who moves quickly, challenges existing ways of working, and builds scalable processes rather than waiting for perfect conditions.

Why This Role Matters

At Mumzworld, our mission is to empower mothers. While we have built a leading product marketplace, Services represents an important new growth opportunity. This role is responsible for making sure customers discover, understand, try, and repeatedly use the services that can make their everyday lives easier.

You will directly influence how quickly Services scales by building the marketing and growth engine, improving conversion, increasing repeat usage, and successfully taking new service categories to market. Your work will connect Mumzworld's customer base with a broader ecosystem of trusted services while unlocking a meaningful new revenue stream for the business.

Who You Are

You are a structured, data-literate growth operator who combines commercial thinking with hands-on execution. You understand customers, funnels, channels, and numbers, and you are comfortable moving between strategy and the details of campaign performance. You thrive in fast-paced, cross-border environments, have a strong bias for action, and enjoy testing, learning, and building scalable growth systems.