Role Overview

The Category Manager – Baby Gear & Nursery is a key commercial role within the Category team. You are responsible for growing sales revenue and profit across one of Mumzworld’s most important categories. It covers strollers, car seats, baby carriers, cribs and cots, high chairs, nursery furniture, bedding, and baby monitors and safety products.

You own the category P&L and lead strategy, range planning, vendor negotiations, pricing, stock health and campaigns. You work closely with Marketing, Logistics, Tech, Customer Care and the Warehouse to deliver an outstanding experience for parents across the region.

The ideal candidate has a buying, category or key account background in e-commerce or retail. They bring strong negotiation skills and a data-driven approach, and they understand that baby gear is a considered, trust-driven purchase where safety and quality come first.

What You’ll Be Doing

Category Strategy & Range Planning: Build and implement a productive category strategy and range plan across the site. Identify growth opportunities by sub-category, brand and price tier, and keep the range competitive, curated and relevant to parents’ needs.

P&L Ownership & Commercial Performance: Take full responsibility for the category P&L, maximizing sales revenue, gross margin and profitability. Analyze and report on category performance, and contribute to planning, trading and sales meetings with clear insights on trade and trends.

Vendor Negotiation & Partnerships: Negotiate contracts, commercial terms, promotions and seasonal activities with brand partners and distributors. Build strong relationships with key vendors to secure investment, and sell e-commerce features and placements to maximize other income.

Brand Sourcing & Onboarding: Analyze market trends to source and onboard new brands and products. Bring in emerging names, exclusive launches and innovative products that strengthen Mumzworld’s position as the leading destination for baby gear.

Stock Planning & OTB Management: Plan, monitor and manage stock in collaboration with the Logistics department to keep inventory healthy against agreed KPIs. Manage open-to-buy (OTB) carefully, which matters especially for bulky, high-value items where aged stock is costly.

Availability & Pricing: Ensure strong availability across KVIs and SKVIs in line with KPI targets. Implement the pricing strategy, carry out regular competitor analysis to spot opportunities and risks, and flag pricing risks early.

Campaigns & Marketing: Coordinate weekly and monthly marketing activities with the Marketing department. Help strategize, plan and execute category campaigns, seasonal moments and major sale events that drive profitable sell-through.

Category Merchandising & Customer Experience: Work with Tech and Marketing to make navigation through the website and app seamless. Ensure products are presented with accurate specifications, strong imagery, and compatibility and size guidance, so parents can make informed decisions.

Product Safety & Compliance: Ensure all products meet the relevant safety standards and regulatory requirements in each market, particularly car seats, cribs and other safety-critical items. Work with vendors and internal teams on certifications, labelling and any product recalls.

Operational Problem Solving: Coordinate with Customer Care and the Warehouse to resolve enquiries and issues quickly. Use returns data and customer feedback to improve the range and reduce repeat problems.

Reporting & Communication: Communicate and report all key category information, risks and results to the Manager in a clear and timely way.

What You’ll Need

Experience

The Foundation: 2+ years of experience in e-commerce and/or retail as a Buyer, Senior Buyer, Category Manager, Key Account Manager, Account Manager or similar role.

The Background: Knowledge of the baby gear, nursery, juvenile products or home and furniture categories is a strong advantage, as is knowledge of the GCC market.

The Track Record: Proven ability to manage multiple vendors, accounts and projects at the same time. Experience negotiating commercial terms, managing stock and OTB, and delivering category growth is expected.

Qualification

Education: Bachelor’s degree in Business, Commerce, Marketing or a related field.

Analytical & Technical Capability: Data-oriented and analytical, with a comprehensive understanding of Microsoft Office, especially Excel and PowerPoint. Experience with ERP systems and e-commerce reporting or BI tools is a plus.

Mindset & Skills

Commercial Mindset: Strong negotiation skills and a business owner’s mentality, balancing growth, margin and customer value in every decision.

Analytical Excellence: Detail-oriented, with the ability to turn sales and market data into clear, practical actions.

Planning & Organization: Strong planning and organizational skills, with the ability to multi-task and manage competing priorities.

Solution-Driven: Takes ownership of problems and finds practical solutions quickly, especially in a high-pressure, fast-paced environment.

Communication: Strong verbal and written communication skills, with the confidence to build relationships with vendors and internal teams.

Individual & Collaborative Attributes

Self-Driven Professional: Self-motivated and able to work autonomously, while also working well as part of a team.

Cross-Functional Partner: Works effectively with all retail departments, including Marketing, Logistics, Tech, Customer Care and the Warehouse, to drive results.

Modest Achiever: Modest and understated, yet creates a loud impact through results.

Why This Role Matters

Baby gear and nursery products are among the most important purchases parents make. These are often high-value, safety-critical items that families research carefully and buy with care. The Category Manager makes sure Mumzworld offers the right products, from the right brands, at the right price, with the trust mothers expect.

This is an opportunity to own a high-impact category, shape its growth, and directly contribute to Mumzworld’s vision of making a mother’s life easier.

Who You Are

You are a commercially sharp category or buying professional who loves building ranges, negotiating great partnerships, and using data to drive growth. You thrive in a fast-paced environment, take ownership of results, and are motivated by helping parents make confident choices for their families.